We live in strange times.
Like us, you may well have found yourself falling through what feels like a parallel universe, not knowing
what’s going to happen next or where to turn. Speak2Impact has had to face cancellations, delays and
uncertainty, along with many other business across the UK and indeed, the world. On that particular
subject, you may find today’s blog useful as you face yet another tempestuous announcement to valued
clients and colleagues.
Get straight to the point
If this news is expected then there’s no point hanging around. Get straight to the point and
don’t waste your time or anyone else’s by putting in a dramatic build. If the news isn’t expected
then you still don’t need to have too much deviation, but the context will become important.
Concisely build the picture before delivering your announcement.
Transparency is key
This is fundamental. You may well not be in a position to give the full picture yet, but do not feel
like you need to skirt around the subject. Be accountable, show humility, and don’t point the
finger. This means that the earlier you can deliver your message the better.
Don’t be afraid to talk about your own emotions
It is a myth that leaders need to me seen as impenetrable forts. Acknowledge what you are
feeling and you’ll find there’s a strong chance the people you’re speaking to are feeling the
same way. To express your own emotions will go a long way to recognising your audience’s
Highlight the ‘hope’
Winston Churchill’s speeches (one of the ten most extraordinary speeches of all time) were iconic for many reasons, but one particularly brilliant trait he
had was to highlight hope, even in our ‘darkest hour’. Highlighting hope doesn’t mean you need
to sugarcoat anything, but you can visualise a better future for you, your company and your
audience. What will it look like when you come out of the other side?
It’s a guarantee that your audience are going to react. Allow them to do so, and remember that
whilst they may seem angry, dismayed or distraught, that doesn’t necessarily mean those
emotions are directed at you specifically. Allow them time to ask all the questions they may
have, and remember, if you don’t know the answer, don’t be afraid to say that. Show that you
are doing all that you can to find those answers, and it will be a better response than something
overly optimistic or unrealistic.
Stay safe, look after one another and I’ll see you on the other side. Oh, and don’t hesitate to get in
touch if you’d like any help with the above.