5 Top Tips To Deliver Bad News

5 Top Tips To Deliver Bad News
We live in strange times.

Like us, you may well have found yourself falling through what feels like a parallel universe, not knowing what’s going to happen next or where to turn. Speak2Impact has had to face cancellations, delays and uncertainty, along with many other business across the UK and indeed, the world. On that particular subject, you may find today’s blog useful as you face yet another tempestuous announcement to valued clients and colleagues.

Get straight to the point
If this news is expected then there’s no point hanging around. Get straight to the point and don’t waste your time or anyone else’s by putting in a dramatic build. If the news isn’t expected then you still don’t need to have too much deviation, but the context will become important. Concisely build the picture before delivering your announcement.

Transparency is key
This is fundamental. You may well not be in a position to give the full picture yet, but do not feel like you need to skirt around the subject. Be accountable, show humility, and don’t point the finger. This means that the earlier you can deliver your message the better.

Don’t be afraid to talk about your own emotions
It is a myth that leaders need to me seen as impenetrable forts. Acknowledge what you are feeling and you’ll find there’s a strong chance the people you’re speaking to are feeling the same way. To express your own emotions will go a long way to recognising your audience’s emotions too.

Highlight the ‘hope’
Winston Churchill’s speeches (one of the ten most extraordinary speeches of all time) were iconic for many reasons, but one particularly brilliant trait he had was to highlight hope, even in our ‘darkest hour’. Highlighting hope doesn’t mean you need to sugarcoat anything, but you can visualise a better future for you, your company and your audience. What will it look like when you come out of the other side?

Take Q&A
It’s a guarantee that your audience are going to react. Allow them to do so, and remember that whilst they may seem angry, dismayed or distraught, that doesn’t necessarily mean those emotions are directed at you specifically. Allow them time to ask all the questions they may have, and remember, if you don’t know the answer, don’t be afraid to say that. Show that you are doing all that you can to find those answers, and it will be a better response than something overly optimistic or unrealistic.

Stay safe, look after one another and I’ll see you on the other side. Oh, and don’t hesitate to get in touch if you’d like any help with the above.